Rap fantastic contents page analysis

The colour scheme of this magazine is almost all white. In doing this it immediately draws your attention to the artist, as the image and the writing are the only thing on the page to be in black and not white. This is a different approach to most hip hop/grime magazines as they usual use dull colours such as black, grey, brown etc. IN doing this it follows a similar approach to the Kendrick Lamar contents page, as it will stand out amongst other magazines of the same genre.

This has again followed the same pattern as all my previous analysis contents pages, as it features a large main image which takes up the majority of the page and also acts as a background for the writing, making it stand out more. Showing the importance of the artist on the cover. In doing this it makes the information on the page seems insignificant, however unlike most rap magazine contents pages it has used its colour scheme to account for this as it makes the writing stand out using a white background and bold black writing.
They have also chosen to dress the artist in all white clothing to blend in with the white background, using the exact shade of white to match.  In doing this they are emphasising the status of the artist. Using props such as gold chains is done to emphasise the importance of the rapper and state that he is a big celebrity. Also using sun glasses is done to hide emotion from the readers, making him seems hard and emotionless. They have done this to fit to the theme of the hip hop culture.   

To portray the artist on the page they have chosen to use a close- mid-shot. This allows for a false sense that the artist is bigger and more superior than the readers. They have also used a low angle again making the artist seems more powerful and have the target audience look up to him, as if his is someone to inspire to be, therefore making them want to read more about him.