The target audience for this magazine will be mainly aimed at 16 and above teens to 22/23 years of age. The way the artists on the front cover is presented suggests most of the viewers of this magazine will be teenagers. The clothes that he wears will relate to where he is from. Which is east London, in doing this the magazine is automatically drawing in the people of east London who will dress the same and can see one of their own on the front cover knowing the content of the magazine relates to them.

 This magazine follows the same pattern of colour scheme as most hip hop/ rap covers, using dark colours and a little range of different colours. The colours mostly used are dark blue, white and red. Again following a similar pattern as the other two magazines as the colours red and white seem too be popular colours used with this genre of music. As this seems too be a popular choice, I will continue this colour scheme to an extent in my magazine
The large image allows for a successful front cover. As it makes the magazine noticeable to readers. Also it allows regular customers to spot the brand.
    The type of brand constructed by this magazine is a quite rough brand. this is due to the facial expression and body language used by the artist on the cover. Giving off a careless, aggressive and unconventional vibe, which their audience can relate too, therefore making it successful.