The colour scheme for this XXL magazine, is predominately black and white. This is done to show it is old school and relates to the old style hip hop genre which was always seen as black and white. The Title of the magazine is orange, so tha it stands out from the theme of the magazine. Similar to the Rolling Stones magazine this only has a few colours which dominate the scheme of the magazines cover page.
      This is done as it is a simple and standard genre, and the magazine wants to fit this theme for the audience.

The image used on the cover is a mid-shot, from the torso upwards. Following the theme of hip hop magazines, the artist is shown with a bold, hateful expression, Also they have chosen to cover most of the magazine with this singular image to show its importance. As I like this i will be using a similar approach, with my magazine cover, for the same effect for the reader.

The cover shows a male African American producer/rapper, from LA/Compton. this reaches the magazines target audience as they will already be familiar with the artist and that alot of the audience will be from the same area as the artist. this magazine will be aiming its target audience at young teenagers to 35 years of age. Having a bold, black character will reach out to alot of its black ethnicity audiences, as although hip hop is popular with all races it is extremely popular amongst black people. Especially  those from the same west coats area.