source contents page analysis

 This contents page is by source and features Kendrick Lamar as the main attraction. The colour scheme used in association with the image is predominantly white and blue with bits of black and gold. This differs from usual hip hop magazines as they usual go for dull colours such as black and grey. In doing this it stands out from regular contents pages for hip hop. This is done to make it stand out from other magazines.

The image of Kendrick Lamar is captioned by a page number written in big bold writing so the audience can identify and find him within the magazine, therefore it is useful for navigation.

Direct address is shown as he is looking at the camera which makes a connection within the audience. The image dominates and fills the page, whilst acting as a background for the writing and title. Choosing a large image that automatically dominates the page, shows the importance of the artist. Giving the impression that we are to look up to him. This is done to act as a role model, making the readers think that if they buy the magazine they will become more like their favourite artist.

To portray Kendrick they used a medium long shot. This is used to show us the clothing Kendrick Lamar is wearing.  He is shown to be laid back in the way he poses. The baggy sweat top and blue jeans portray this artist dresses quite casual therefore it is conventional. This is done to reach out to the target audience, as they will be able to relate to what he wears. However they also chose to use a crown as prop. This has created a sense of power. Stating without stating that he is above the readers and other rappers.